About

A Little About Me

 

Big systems thinker, soft design heart.

I lead design that simplifies complexity, turns insight into action, and shapes experiences people can rally around.

Experienced design leader with 20+ years creating high-impact, mission-driven experiences across healthcare, tech, and brand ecosystems. I build and lead cross-functional teams that thrive at the intersection of data, intuition, and inclusive design, with just enough structure to stay grounded and just enough weird to stay inventive.

I’ve led rebrands, replatforms, product launches, and the kind of team conversations that create real alignment (and the occasional breakthrough). I love coaching teams through ambiguity, breaking old patterns, challenging tired systems, and making space for better, more human ways of working. Sometimes that means sweating the details of a design system. Sometimes it means asking, “What if we just tried something completely different?”

Whether I’m designing daily health decisions or behavior-change tools, I care about clarity, trust, and meaningful impact, and I bring steady, strategic leadership with just the right amount of creative mischief to keep the work honest, and interesting.